If you’ve been following our social media pages recently, you’ll have been hearing about our exciting web relaunch for a few weeks now. (And if you haven’t been following.. may I suggest NOW IS THE TIME PEOPLE!)
It’s been a proper team effort - with the design team, the graphics girls and Rea our website manager all pulling together to get this project completed. The sales and stock management team made sure we had some exciting new products ready to go live with the launch and of course, it wouldn’t have been AT ALL possible without our fantastic friends at Dry Creative Agency (@Dry_uk on twitter) and all the support from our web providers WDSL. (@dotretailer on twitter).
So what has changed? In a word, everything!!
At a basic level, the navigation throughout the site is quicker and cleaner. Meaning less clicks get you to exactly where you want to be. You no longer need to know the exact name of a bag to find yourself ready to purchase because you can search types of bags and colours too. A view all option means you don’t have to click through lots of screens to see all on offer. Social media buttons will appear on every window (see, you really have no excuse not to be involved in all of that..) and the entire site is going to have a much more interactive, conversational feel. You could say it’ll be like submersing yourself in a world of PB.. and who doesn’t want that?!
On the surface, the site will be visually brilliant. Bold graphics, neon detailing, dynamic new photo shoot imagery and punchier text will all combine to make the site less formal and clinical (but of course still professional.) Watch out for our AW model, Taii, working our new season clothing and bags in a variety of banging looks put together by stylist Laura Walters and shot by a great and old friend of PB - Alex James. Alex has always been able to translate Paul’s vision and come up with edgy, urban shots which will now be used all over the new site.
AND FINALLY…. the long, long wait for PB VIP online custom suite is OVER. Alongside the new website, we’ve gone live with vintage army jackets hand customised by Paul himself and his talented design team. The idea came from our visit to the gifting suite at Lovebox festival back in July. We gifted various celebrities with one-of-a-kind items and it went down an absolute storm. Check out Mz Bratt, Clencha, Stooshe, Jacob Plant and Ms. Dynamite’s twitter pages to see them rocking their PB garms.
So. Here’s whats happening online at PB VIP. You have to commit to trusting Paul to customise your jacket for you, and you get a genuine one-off jacket sent to you within a 3-5 days. Most of the celebrities backstage at Lovebox were happy for Paul to freestyle and customise their jackets in whatever way he thought best.. and I can assure you, they ALL looked brilliant. The jackets are oversized, and truly vintage… so each vary in colour and design slightly, depending on how old they are and the wear and tear. Vintage military is so on-trend you cannot afford to miss out.
Phewwww what a lot of information. And I think that’s it. All that’s left for you to do now is CLICK THIS LINK » www.pauls-boutique.com.
And let us know what you think, we love your feedback. Love, Team PB x